Sitting here reading a new book called The Social Media Bible. So far the information seems pretty useful. Some of the key points that I’ve gotten form the book are what the Authors call The Social Media Bible 10 Commandments:
1. Thou Shalt Blog (like crazy).
2. Thou Shalt Create Profiles (everywhere).
3. Thou Shalt Upload Photos (lots of them).
4. Thou Shalt Upload Videos (all you can find).
5. Thou Shalt Podcast (often).
6. Thou Shalt Set Alerts (immediately)
7. Thou Shalt Comment (on a multitude of Blogs).
8. Thou Shalt Get Connected (with everyone)
9. Thou Shalt Explore Social Media (30 minutes per week).
10. Thou Shalt Be Creative (go forth and create creatively)!
By following these key points of Social Media, also referred to as Web 2.0, the Authors say that it’s possible to accomplish three of the most important goals in business:
1. Increase your revenues.
2. Improve your profitability.
3. Ensure that you remain relevant, competitive, and alive in your industry.
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May 28th, 2009 at 2:35 pm
I disagree with Commandment 2: Thou Shalt Create Profiles (everywhere). Just like in your offline marketing, you must have clear plan and goal in mind in order to see return results. Successful social marketing is about more than just showing up. You have to contribute to the community and provide meaningful interaction. You can’t do that by just creating profiles everywhere. I just read a great article by Michael Katz addressing the idea that you will be successful by simply showing up. I recommend reading it before you dive into any social media campaign.